Disney is pulling out all the stops to drum up interest in Pirates of the Caribbean: On Stranger Tides leading into the big Super Bowl spot airing this Sunday.
Just now Disney released a 10-second preview of the Super Bowl spot that mixes in some action along with Johnny Depp as Captain Jack Sparrow making a small correction to his name. All in all it looks like a lot of swashbuckling fun.
Taking the Pirates of the Caribbean: On Stranger Tides Super Bowl spot to another level, Disney is encouraging you to shoot them a text that will grant you an extended version of the ad. You’ll also get hit with other Pirates marketing stuff like means to buy tickets before anyone else and trivia.
To join up for this Pirates mobile gig and access to the extended Super Bowl spot, which will be sent out when the game concludes, text PIRATES to DISNEY** (347639).