Transformers Blu-ray Pre-orders Roll Out

Online retailer Amazon.com has begun taking pre-orders for Transformers on Blu-ray Disc, due in stores as a two-disc set on September 2. The upcoming release is expected to top the sales charts well into the holiday season, and perhaps even spur Blu-ray hardware sales, including PS3.

Transformers on Blu-ray carries a list price of $39.99. Amazon is offering the pre-orders at a discounted rate of $27.95, or approximately 33% off the list price.

Click here to pre-order Transformers on Blu-ray from Amazon.com.

The Transformers Blu-ray will include all the content of the previously released, and best selling, HD DVD version.

Unlike the HD DVD version, Transformers on Blu-ray will come with a pair of lossless audio tracks in the form of Dolby TrueHD and uncompressed PCM.

We plan on tracking Transformers’ ascent up Amazon’s Blu-ray bestsellers list over the coming weeks to see how big of a pre-sale impact it will really have.

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