Online retailer Amazon.com has begun taking pre-orders for Transformers on Blu-ray Disc, due in stores as a two-disc set on September 2. The upcoming release is expected to top the sales charts well into the holiday season, and perhaps even spur Blu-ray hardware sales, including PS3.
Transformers on Blu-ray carries a list price of $39.99. Amazon is offering the pre-orders at a discounted rate of $27.95, or approximately 33% off the list price.
The Transformers Blu-ray will include all the content of the previously released, and best selling, HD DVD version.
Unlike the HD DVD version, Transformers on Blu-ray will come with a pair of lossless audio tracks in the form of Dolby TrueHD and uncompressed PCM.
We plan on tracking Transformers’ ascent up Amazon’s Blu-ray bestsellers list over the coming weeks to see how big of a pre-sale impact it will really have.