LucasArts teams with Day 1 Studios to publish new ‘Entertainment’ IP

LucasArts today announced an agreement has been reached with Day 1 Studios in which Day 1 will develop a new ‘Entertainment’ game franchise for next generation game consoles, to be published by LucasArts.

“LucasArts is determined to deliver outstanding new ideas to next-generation consoles, and our partnership with the great people at Day 1 Studios creates another opportunity for us to bring innovation and creativity to the market,” said Peter Hirschmann, Vice President of Product Development at LucasArts. “The phenomenal technology created by Day 1 directly affects gameplay in extremely innovative ways” and it perfectly complements the engaging story and intriguing characters you’d expect of a LucasArts title.”

“We wanted to work with a publisher who would set the bar sky-high,” said Denny Thorley, President of Day 1 Studios, “It’s a privilege to work with the creative minds behind some of the most successful franchises in entertainment history, and we are inspired by the opportunity to work with LucasArts on their first entirely new property specifically for next-generation consoles.”

The open-ended ‘Entertainment’ genre could mean one of a million things, so for now we’ll have to wait until either company releases additional details in the months ahead.

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