Codemasters Renames ‘Race Driver One’ to ‘GRID’

Following the success of renaming the Colin McRae rally games DiRT, Codemasters has renamed Race Driver One, the next installment in the Racer Driver series, to another single four-letter world: GRID.

In GRID, gamers will compete on Europe’s greatest official race tracks in prestige Marques including Aston Martin, Koenigsegg and Pagani. Iconic cities across the U.S, including San Francisco, Washington DC and Detroit – each with their own atmosphere and events – will play host to diverse street races, where high-performance V8 muscle cars set the pace in aggressive, closely fought pack competitions. And in the Far East, Japanese racing culture sets the tone where night races, including Drift racing, takes drivers through neon illuminated cities and to outlying mountain roads. There’s also the opportunity to compete in races that operate on the fringes of legality in the back streets and industrial areas of Yokohama.

“GRID is all about the race,” said Gavin Raeburn, Executive Producer, Codemasters Studios. “The next iteration of our DiRT engine combined with a decade of experience in developing driving games enables us to put players at the center of the action like never before. Damage, packed grids, intelligent opposition and unprecedented race day atmosphere will combine to deliver an experience like no other.”

“GRID is set to capture every single racing moment, right from the starting grid to the checkered flag, and concentrates these moments into an intense and dramatic race experience,” said Ralph Fulton, Chief Game Designer, Codemasters Studios. “The drama, the rivalries, the aggression and the crashes; this is not a game about collecting cars or spending all of your time in the front-end tuning suspension settings or designing liveries. We want to make racing exciting again.”

GRID will arrive in stores sometime in mid-2008 on Xbox 360, Playstation 3, and Games For Windows.

TheHDRoom may be paid a small commission for any services or products ordered through select links on this page.