Star-Lord doesn’t have to worry about many people not knowing his name after Guardians of the Galaxy demolished the August record for a box office opening in North America and became the highest opening non-sequel of 2014. The other newcomer, Get On Up, never stood a chance against Marvel’s latest instant franchise that has already sprouted a sequel on Marvel’s crowded future film docket.
Guardians of the Galaxy final box office results weren’t far off Marvel’s weekend estimates released Sunday morning at $94 million. Business was up a tick on Sunday to bring the final tally to $94.3 million and the worldwide opening weekend gross to a whopping $161.7 million. Forget a $250 million worldwide total for GOTG as this band of outer space misfits may reach that achievement in North America alone as positive word-of-mouth spreads.
The previous record for an August opener was held by The Bourne Ultimatum with $69.3 million. GOTG has proved that August is still ripe for a big summer opener and I would expect studios to take advantage of this phenomenon in the coming years.
What’s amazing about the Guardians of the Galaxy opening weekend is 44 percent of the audience were female. That is the highest female-skewed opening for any Marvel movie to-date and a testament to a successful family targeted marketing campaign and the growing star power of Chris Pratt in a lead role.
The James Brown biopic Get On Up wasn’t too shabby in third place with $13.6 million. Universal must be pleased with those results considering it faced the Marvel juggernaut and wasn’t completely swallowed up in its wake.
Here’s a breakdown of the complete weekend box office results in North America for August 1-3, 2014:
1. Guardians of the Galaxy: $94.3 million
2. Lucy: $18.3 million
3. Get On Up: $13.6 million
4. Hercules: $11 million
5. Dawn of the Planet of the Apes: $8.7 million
6. Planes: Fire & Rescue: $6 million
7. The Purge: Anarchy: $5.9 million
8. Sex Tape: $3.5 million
9. And So It Goes: $3.3 million
10. A Most Wanted Man: $3.2 million
Four films will step up to the plate next weekend in an attempt to oust Guardians of the Galaxy from the number one spot and each is likely to fail. They are Teenage Mutant Ninja Turtles, Into The Storm, Step Up All In, and The Hundred-Foot Journey. The real battle will be for second place unless Guardians of the Galaxy suffers an improbable devastating decline of 65 percent or more.