CBS All Access Becomes Paramount+ on March 4th

Paramount Plus CBS All Access Rebrand

Beginning March 4th, 2021, the CBS All Access streaming platform will become the Paramount+ streaming platform in the U.S., Canada, and Latin America.

The Nordics are scheduled for a Paramount+ roll out on March 25th, while Australia will get to jump into Paramount+ in mid-2021. Other international markets are expected to come online at a later date.

The rebranding of CBS All Access into Paramount+ will bring all of ViacomCBS’ content portfolio under one roof and better position the streaming service to complete with Netflix, HBO Max and Disney+.

A new Paramount+ website has already launched with a newsletter signup option.

 

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