Beginning March 4th, 2021, the CBS All Access streaming platform will become the Paramount+ streaming platform in the U.S., Canada, and Latin America.
The Nordics are scheduled for a Paramount+ roll out on March 25th, while Australia will get to jump into Paramount+ in mid-2021. Other international markets are expected to come online at a later date.
The rebranding of CBS All Access into Paramount+ will bring all of ViacomCBS’ content portfolio under one roof and better position the streaming service to complete with Netflix, HBO Max and Disney+.
A new Paramount+ website has already launched with a newsletter signup option.
Get ready for your new streaming addiction.
— Paramount+ (@paramountplus) January 19, 2021