I know there are still quite a few people out there holding onto their Toshiba HD DVD players and a fat stack of titles to go with it. There’s no shame in clinging to the past.
But what if you could trade in some of those HD DVDs for Blu-ray versions for next to nothing? Would you do it?
Warner Home Video has kicked off a new “Red2Blu” trade-in program that will offer a 1:1 swap of your old HD DVD titles for the same titles on Blu-ray Disc.
The best part is you get to keep your HD DVD and red case. All Warner wants in return is the *original* HD DVD cover art sleeve mailed back to them. Once you send that in you can expect your Blu-ray replacement in roughly 4-5 weeks.
Check out the offer for yourself at www.red2blu.com.
My hat is off to Warner for launching this type of program. Hopefully other studios catch on and follow suit, namely Universal and Paramount.
