AMC’s The Walking Dead is already a hit and will go down as one of the most successful cable series of all time. Not satisfied with ratings that rival those of the big networks and topped 10 million viewers for the Season 3 midseason finale, AMC is looking to expose their zombie apocalypse show to a much, much larger audience.
In just a few weeks time, you will get to glimpse some new The Walking Dead footage from the most unlikeliest of places: during the Super Bowl. That’s right; AMC has coughed up a reported $4 million dollars for 30 seconds of air time. That’s a lot of dough for a show whose ability to draw an audience is the least of its concerns.
While the ad’s exact content remains under wraps, star Norman Reedus (Daryl Dixon) has tweeted a couple images from the shoot. Daryl looks to be featured prominently based on a shot of several dead zombies on the floor with Daryl’s signature crossbow arrows lodged in their skulls.
It might be a bit of a letdown for The Walking Dead’s rabid fans if AMC doesn’t preview any new footage from the back-half of Season 3. Maybe AMC will follow the recent trend of releasing ads online prior to the big game. We’ll find out in the days leading up to the Super Bowl date of February 3, 2013.
In addition, AMC has released new key art for the second half of The Walking Dead: Season 3. It hints at the Governor seeking revenge on Rick and his group for attacking Woodbury. “An eye for an eye” paints an ominous future for Rick’s health and well being.
The Walking Dead: Season 3 begins its last eight episodes a week after the Super Bowl on Sunday, February 10.