Paramount’s summer roster of big “geek” event films is one the most impressive ever put forth by a single studio. With seemingly infinite dollars to be made, the studio wants to reach the largest audience possible to promote their films by spending millions on Super Bowl XLV ads.
THR has confirmed that Paramount will be paying roughly $3 million per 30 seconds to air new TV spots for J.J. Abrams Super 8, Michael Bay’s Transformers: Dark of the Moon, Gore Verbinski’s Rango starring the voice of Johnny Depp, Marvel and Kenneth Branaugh’s Thor, and Marvel and Joe Johnston’s Captain America: The First Avenger. Paramount is also buying a pre-game spot for Kung Fu Panda 2 at a smaller rate than in-game spots.
For Super 8 and Captain America, the Super Bowl spots will serve as our first look at footage from the film. Super 8 did have a brief train crash teaser trailer but that footage was reportedly created exclusively for said trailer. Captain America’s trailer has been rumored to be held off while the effects were polished enough to appease Joe Johnston and the studio.
Disney will be plugging Johnny Depp as well with a spot for Pirates of the Caribbean: On Stranger Tides which is destined to make a few ships worth of bounty and then some. As confirmed by director Jon Favreau a week or so ago, a spot for Universal’s Cowboys and Aliens with Harrison Ford and Daniel Craig will air as well.
The only other in-game movie spot will be for Relatively Media’s Limitless starring Bradley Cooper and Robert De Niro.
Joining Kung Fu Panda 2 in the pre-game will be Sony’s Battle: Los Angeles, Just Go With It and Priest, while Focus Features will tease Channing Tatum in The Eagle.
