Michael Bay’s Pain & Gain is based on the true story of personal trainers who try their hand at criminal activity with unfortunate results. Dwayne Johnson, Mark Wahlberg and Anthony Mackie star in the film that proved a perfect fit for bodybuilding promotional opportunities.
In a fitting partnership, Paramount and GNC have teamed up to offer Pain & Gain DVDs via GNC stores and the GNC website. You won’t be able to get the Blu-ray there, but if you buy any of Mark Wahlberg’s MARKED-branded nutritional formulas then you’ll save $15 off the DVD.
Meanwhile over at AreYouADoer.com is an extended clip from the film with Dwayne Johnson. This site also has exclusive poster art and an app that grants access to the “Do-er” machine that is tied into bodybuilding and a sweepstakes.
Pain & Gain is now available on Digital HD download and arrives on Blu-ray and DVD next Tuesday, August 27.
