Nintendo is reporting a total of approximately 350,000 Wii consoles were sold during Thanksgiving week in the United States. This marks the second-highest sales total for a given week outside the first launch week roughly a year ago.
After only 12 months on the market, Nintendo Wii sales have surpassed 5 million units. This impressive achievement makes Wii the fastest selling video game console ever.
“As shoppers look for ways to maximize their limited holiday spending money, they turn to gifts that can be used by the entire family,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Wii and Nintendo DS offer something for every member of the family. They’re the most fun video game experiences at the most affordable price.”
The big challenge for Nintendo is ensuring Wii’s are being churned out to meet the overwhelming demand. Even with steadily increased shipments since launch, Wii’s continue to be a hot commodity. If you want one this holiday season, you better start calling stores now and expect to stand in a few lines.
