Earlier this week, Amazon.com launched a buy two Blu-ray Disc titles, get the third for free promotion to help spur sales. The majority of titles featured in the promotion came from Fox’s catalog, with a few Sony and MGM titles tossed in for good measure.
On the Blu-ray charts, those two titles have surpassed the hot-selling National Treasure 1 and 2 Blu-ray two-pack, exclusive to Amazon and priced aggressively at $39.99.
Unlike past Amazon promotions, this one comes with a hint of scandal. When the promotion first went live, Fox titles were priced at $25.95. Thanks to an alert from reader “Blu,” we discovered that less than 48 hours later, the price jumped to $27.95. As much as we love Amazon’s sales which are second to none, this move leaves a sour taste in the mouth.
The promotion is scheduled to run another week or so. Whether a new Blu-ray deal will replaced it remains to be seen.