2K Sports Unveils “Signature Style” for ‘NBA 2K7’

2K Sports is taking a large step towards capturing the feel of NBA action by incorporating a new Signature Style feature into ‘NBA 2K7.’

Signature Style utilizes roughly 300 unique animations to help differentiate players from one another, rather than have them all dancing to the same beat. For example, Steve Nash’s dribble will be unique to him, as will various other players’ shooting, dribbling, dunking and even positioning animations.


“Gamers will appreciate the attention to detail to all NBA players in NBA 2K7,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “Utilizing the power of next generation systems, 2K Sports is taking the first steps in bringing the details that sports fans have been looking for in their sports video games. In NBA 2K7, NBA players are recognizable by sight, and through Signature Style, gamers will be able to distinguish NBA players by their movement, positioning, shooting animations, and behavior. 2K Sports is setting the standard with NBA 2K7.”

Other improvements will help distinguish various elements both on and off the court including new dynamic lighting, dancer routines, mascots, animated crowds, and over 30 new camera angles, each one of which fully customizable.

‘NBA 2K7’ will be available September 25 on Xbox 360, and on or around the Playstation 3 launch in November.

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