Jordan Peele’s new horror movie Us starring Lupita Nyong’o and Winston Duke laughed in the face of box office estimates and grossed $29 million at the domestic box office on Friday.
The big head start raises the weekend estimates for Us for the mid-$40 million range all the way up to $65 to $70 million. If Us continues to overperform then it might smash right through $70 million.
The first horror film from Peele, Get Out, debuted to $33.4 million through its firsts three days. It sure looks like Us will at least double that mark. Get Out went on to earn $255.4 globally during its theatrical run.
With Us drawing big audiences, Disney’s Captain Marvel will drop to second place this weekend with somewhere around $32 million. Even so, Captain Marvel is at $825 million globally and continues to ascend toward $1 billion in box office business.