The Box Office Fumbles Over Super Bowl Weekend

With few exceptions, Super Bowl weekend has always been one of the worst of the year for the movie business in North America. Thanks to the poor performance of this weekend’s sole new arrival –Sony’s Miss Bala– and a group of holdovers well past their prime, this weekend was no exception. In fact, the top ten this weekend – good only for $51.6million-, represented the lowest box office for a Super Bowl weekend in 19 years.

Those circumstances allowed Universal’s Glass to enjoy its third and final weekend in the top spot. The M. Night Shyamalan hit saw its business drop by half this weekend on 3,665 screens to score an estimated $9.5 million. The new domestic total for Glass stands at $89 million. The $20 million production is on track to finish near the $110 million mark, which also happens to be the exact amount the thriller has earned internationally.

STX’s The Upside remained in second place with an estimated $8.85 million from 2,203 theaters. Down only 26% from one week ago, the new total for The Upside is $75 million. The film could cross the $100 million mark by the end of February.

Shooting blanks in its third place debut was Columbia’s action flick Miss Bala, which croaked out an awful $6.7 million from 2,203 theaters. Critics trashed the $15 million remake of the 2011 Mexican film of the same name. Miss Bala scored a dire 27% from Rotten Tomatoes and a 41/100 from Metacritic.

Winding down its theatrical run, Warner’s Aquaman landed in fourth place with an estimated $4.8 million from 2,926 theaters. Down 35% in its seventh weekend, Aquaman has bagged $324 million in North America and an additional $783 million overseas.

Another superhero flick nearing the end of its cinema run is Sony’s Spider-Man: Into The Spider-Verse with an estimated $4.5 million from 2,234 screens. After two months in the top five, Spidey has pocketed a terrific $175 million. Foreign totals stand at $172 million.

  1.  Green Book (Universal) $4.3 million (-21%); $56 million
  2.  The Kid Who Would Be King (Fox) $4.2 million (-41%); $13.1 million
  3.  A Dog’s Way Home (Sony) $3.5 million (-31%); $36 million
  4.  Escape Room (Sony) $2.9 million (-30%); $52 million
  5.  They Shall Not Grow Old (Warner) $2.4 million; $10.7 million

After playing special one-night engagements throughout the last months of 2018, Warner finally gave Peter Jackson’s acclaimed World War I documentary an actual theatrical release in 735 theaters this weekend. The film had the highest per screen average in the top ten.

Next weekend sees the box office coming back to life with the arrival of Warner’s The LEGO Movie 2: The Second Part, the Liam Neeson action flick Cold Pursuit, the comedy What Men Want and the horror film The Prodigy.

and…GO, PATRIOTS!!!!!!!!!!!

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