I had to do a double take when opening up a package from Paramount Home Entertainment today that contained a review copy for director Alexander Payne’s Downsizing on 4K Ultra HD Bu-ray starring Matt Damon and Kristen Wiig.
Resting on top of the 4K UHD Blu-ray was a tiny little envelope no more than 3 inches tall that had the exact same miniaturized shipping label as the bigger envelope.
Within that tiny envelope was not only a miniaturized press release, but a miniaturized case with artwork for the Downsizing 4K title. Or is that .4K? You can see both of them above next to the normal Downsizing 4K UHD.
Clever, Paramount.
Here’s a little promo video that also shows the itty bitty cases.
Downsizing arrives on 4K, Blu-ray and DVD next week on March 20th.
You can pre-order Downsizing right now at Amazon on your preferred format.
