Amazon and Disney’s decision to hold back Beauty and the Beast Blu-ray and DVD sales until its home video release date has had a coiled-spring effect on demand for the live-action feature starring Emma Watson and Dan Stevens.
Within an hour of going on sale almost a week ago, the Beauty and the Beast Blu-ray combo pack and the Beauty and the Beast DVD shot to the top of their respective bestsellers charts at the online retailer. They have not surrendered the top spot since despite the impending release of another big flick on home video, John Wick 2.
The kicker to this pent up demand is that neither version is immediately in stock at Amazon. While you can currently buy the Beauty and the Beast Blu-ray or Beauty and the Beast DVD, the former won’t ship for 1-3 weeks while the latter has a 1-2 days delay on shipping.
Disney may end up holding back pre-orders for their next big release as well, Pixar’s sequel Cars 3. We’ll have to see what happens when Lightning McQueen and company speed into theaters this upcoming weekend.
