Warner Bros. has partnered with Walmart for what could become a revolutionary pairing of movie studio and retailer to offer moviegoers a chance to see Zack Snyder’s Superman reboot Man of Steel a little early.
Here’s how it works. Beginning on May 18 at 8am at more than 3,700 Walmart stores, each customer will be able to purchase up to four tickets per visit to the early screening. Theoretically you could walk in, buy four tickets, walk out, then walk right back in and scoop up four more. The choice between 2D and 3D screenings for each ticket will be available.
The actual screenings will take place on June 13 at 7pm in select theaters across the country.
Also included with the ticket sale is the ability to priority purchase (re: pre-order) the Man of Steel HD digital download, Blu-ray 3D, Blu-ray or DVD release. Included with pre-orders will be undetermined film content exclusive to Walmart.
What’s not clear is the limit per Walmart or town for each store or screening. If there is no limit then Walmart is positioned to sell as many tickets are possible and then Warner Bros. would be responsible for making sure the theaters to support those ticket sales are available for June 13.
This first-of-its-kind deal should help drive additional moviegoers to see Man of Steel which should in turn bode well for the future of the Justice League franchise. It is widely expected that should Man of Steel perform well at the box office, Warner Bros. will officially green light Justice League with a strong possibility of Zack Snyder directing.