Twilight Secures $70.6 Million Fri-Sun

Twilight’s buildup and hype turned into hard green cash this weekend as Summit Entertainment watched its new franchise enter the record books.

Per studio estimates, Twilight raked in an impressive $70.6 million over the Friday to Sunday period, placing it amongst the best opening weekends ever.

With a budget of only $38 million, a pittance compared to other “blockbuster” films, Twilight was into the black after only 2 days in theaters.

Another interesting statistic is Twilight now ranks #1 for an opening weekend film directed by a female (Catherine Hardwicke).

With $35.7 million secured Friday and Saturday, Twilight’s $35 million Sunday take in the midst of the NFL season is one indicator females are making up the majority of the audience. Exit polls suggest up to 75% of all moviegoers attending Twilight this weekend were female.

With a sequel New Moon already entering pre-production after having been greenlit yesterday, Twilight’s presence in pop culture won’t be burning out any time soon.

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