The Vow Continues Box Office Dominance by Winning Friday Again

The Vow Continues Box Office Dominance by Winning Friday AgainThe Vow proved love is still in the air at the North American box office this President’s Day weekend as it beat out Ghost Rider: Spirit of Vengeance, Safe House, Journey 2: The Mysterious Island and This Means War on Friday.

Though The Vow dropped 52 percent from its opening Friday a week ago, its $7.4 million take this Friday was enough for first place – again – and puts it just shy of $70 million through only 8 days in cinemas. Interest in The Vow will dissipate the further away Valentine’s Day falls, but it has a legitimate chance of roaring past the $100 million mark.

Ghost Rider: Spirit of Vengeance starring Nicholas Cage was considered a favorite for first this weekend but landed in second with $7 million. That may seem like a “hot” start, but the original Ghost Rider revved up $15.4 million on its opening day.

Safe House stole third place with $6.5 million and now stands at $61 million through its first eight days. Like The Vow, it stands a strong chance of easily clearing the $100 million mark for Denzel Washington and Ryan Reynolds.

Fourth place went to This Means War with $5.6 million, ahead of expectations, while Journey 2: The Mysterious Island explored fifth place with $4.7 million. Both films will be fighting tooth and nail to top $20 million through the four-day holiday weekend.

Studio Ghibli’s latest The Secret World of Arrietty found itself in ninth place with $1.7 million, ahead of the previous animated film from the studio, Ponyo which earned $1.2 million in its first 24-hour period of release.

Be on the lookout for our three-day box office report tomorrow afternoon which could very well see The Vow cough up its current first place position.

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