Now that Warner and Fox ended their feud over distribution rights for Watchmen, the former is taking a page from the latter’s small-screen marketing strategy.
From March 1 through March 5, six exclusive clip montages from Watchmen will air on USA Network, NBC, and the Sci-Channel.
Each clip focuses on one of the Watchmen characters: Rorschach, Dr. Manhattan, The Comedian, Ozymandias, Nite Owl, and Silk Spectre II. At this time we don’t know how long the clips are (likely 30 seconds but could be shorter).
Once the clips air, they will be available at www.NBC.com/watchmen and likely everywhere else on the Internet shortly thereafter.
The schedule and shows where Watchmen will appear looks like this.
- March 1 – Clip montage featuring Dr. Manhattan airs exclusively during National Treasure on USA Network.
- March 2 – Clip montage featuring Rorschach airs exclusively during Heroes on NBC.
- March 4 – Clip montage featuring Ozymandias airs exclusively during Ghost Hunters International on SCI-FI Channel.
- March 5 – Clip montage featuring Nite Owl airs exclusively during Battlestar Galactica on SCI-FI Channel.
- March 5 – Clip montage featuring Silk Spectre II airs exclusively during Burn Notice on USA Network.
- March 5 – Clip montage featuring The Comedian airs exclusively during 30 Rock on NBC.
Watchmen will invade theaters on March 6.