BDA Touts 2.7 Million Blu-ray Disc Players in Homes

The Blu-ray Disc Association has decided to “share” their latest sales numbers to reinforce their stance that the future is Blu, and not Red.

According to their numbers, there are currently 2.7 million Blu-ray Disc players, including Playstation 3, in North American homes as of November 24. In contrast, there are roughly 750,000 HD DVD players and drives, Xbox 360 included, in the same region.

And according to Neilsen/VideoScan, Blu-ray software sales for the week of Black Friday were 72.6% – compared to a paltry 27.4% for HD DVD. These numbers are a no-brainer considering the quality of titles available at the time, including the Blu-ray exclusive Pixar trio from Disney.

Lastly, the BDA passed along some additional facts they’re hoping will sway additional consumers towards a Blu Christmas.

  • Total sales of Blu-ray Disc movies in the US topped the 4 million mark in November. It took 10 months for Blu-ray Disc sales to top 1 million, just over three months to reach the two million, less than 3 months to reach three million and just over 2 months to reach the four million. Despite a significant head start in the market, HD DVD didn’t pass the 2.5 million mark until the middle of November.
  • Year-to-date (through Nov. 25), Blu-ray movie titles have outsold HD DVD in the US by a 2-to-1 margin.
  • Of the top 20 high-definition titles in the US this year, 18 are available on Blu-ray.
  • Blu-ray movie have 73% of the market in Europe ” outselling HD-DVD by a 3-to-1 margin according to sales data provided by Media Control Gfk International.
  • Blu-ray’s share of the HD recorder market in Japan is now 95% as of the week ending November 12, 2007, according to Media Control Gfk International.

We still stand behind our stance that two formats can co-exist equally, as proven by the burgeoning videogame industry. For now, the war of statistics and mudslinging goes on.

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