Consumers aren’t the only ones baffled by Sony’s lack of a price cut to the spendy Playstation 3 console with Blu-ray functionality. This critic is one they had best pay attention to.
Bobby Kotick, the head honcho over at Activision, has been quoted by the Times Online as saying he might have to pull support for Playstation 3 and PSP next year citing numerous reasons. His main complaint against Sony is PS3 pricing which he feels is slowly killing the console.
“I’m getting concerned about Sony,” stated Kotick. “The PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation.”
From there he issues a point blank threat, “They (Sony) have to cut the price, because if they don’t, the attach rates are likely to slow. If we are being realistic, we might have to stop supporting Sony. When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP too.”
Modern Warfare, Marvel games, Blizzard, Guitar Hero; Sony simply cannot afford to let these franchises become Xbox 360 exclusives. Coupled with the prospect of Natal and a tweaked Xbox 360 being released next year, I expect Sony to enact a radical PS3 price cut before year’s end, if not in the next couple months.