Atari announced a consumer-friendly price of $39.99 for “Test Drive Unlimited” on Xbox 360 this morning, along with news of scheduled car packs available via Xbox Live on a monthly basis six weeks after launch. Each pack will contain a minimum of six cars and free genre-specific radio stations ie Rock, Blues, Electronic, R&B, Jazz, Latin, etc. with 10-20 songs per station. Pricing for each car pack was not revealed.
“Innovation should be available to everyone, not a privilege for those who can afford high price tags,” said Bruno Bonnell, Chairman, CEO and Chief Creative Officer of Atari. “Our GamersFirst program demonstrated the positive impact of flexibility in pricing. We believe it is our mission to deliver triple-A games that are accessible to the masses. As such, we are offering Test Drive Unlimited ” a game that is being positively touted and recognized by the media ” for $39.95, and furthermore, will continue users” experiences past launch by featuring new cars and free music for download.”
Although no concrete release date was included in the announcement, EBGames has “Test Drive Unlimited” slated for September 5.
