Last week, Sony sold over 100,000 Playstation 3 consoles after following last month’s aggressive price cut from $599 to $499 for the 80GB model and pricing the 40GB model at an Xbox 360 competitive level of $399.
“It’s the breakthrough we’ve been anticipating,” CEO Howard Stringer said. “We’ve been holding our breath… Obviously, we’ve taken so much heat over the year on PS3. Finally, the turning point has been passed.”
Sales began their rise immediately after the price cut, elevating from an average of 30,000 to 40,000 a week to 75,000 in the week of October 29. Some might argue this trend is a combination of the price cuts and Nintendo’s inability to keep Wii’s on store shelves. Stringer addressed this reasoning with, “It’s a little fortuitous that the Wii is running out of hardware.”
The bottom line is more Playstation 3s are quickly entering the marketplace, which means more Blu-ray Disc players are as well. The HD DVD Promotional Group can’t be happy to hear this news.